Communications: Social Media Engagement Volunteer

Communications: Social Media Engagement Volunteer

Social engagement volunteers interact with supporters on social platforms, and help to tell the Red Cross story across Facebook, Twitter, YouTube, LinkedIn, Flickr, Instagram, and others.

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Central Minnesota Chapter,Northern Minnesota Chapter,Southeast Minnesota Chapter,Southwest Minnesota Chapter,Twin Cities Area Chapter

Key Responsibilities

  • Showcase Red Cross services and program through social posts including photos and videos.
  • Train and encourage Red Cross volunteers and employees to use their personal social accounts to share information about the Red Cross.
  • Respond to mentions and direct messages. Join existing conversations by validating information, correcting misinformation, recognizing partners, and sharing information.
  • Post content on Facebook, Twitter, blogs and the Red Cross Disaster Action Room across the region.
  • Post Red Cross activities to followers from events first-hand
  • Alert leadership to any negative posts
  • Engage with posters talking about any of the Red Cross chapters in the region.

During Disasters:
  • Post relevant information including:
 BEFORE - Preparedness guidance and weather alerts
DURING - Locations of Red Cross services, safety tips, photos of service delivery, how to get/give help
AFTER - How to get/give help, links to service delivery stories.
  • Identify trends & report back to the social engagement team


  • Active on personal social media accounts
  • Experience with managing professional social accounts
  • Willing to make social media accounts public and share with Red Cross teams
  • Regularly check email and have regular Internet access
  • Intermediate to advanced proficiency in using social media sites

Time Commitment

Flexible. Time commitment depends on level of activity and needs of the regional communications department.

Development Opportunities

  • Obtain Red Cross training and networking opportunities
  • Hands-on experience with a professional non-profit organization and staff
  • Opportunity to see work used in community awareness, promotional campaigns, and disaster communications as well as on local social engagement platforms

Length of Appointment

6 or 12 months with a renewable opportunity


Communications, marketing & development staff, Red Cross volunteers, and community partners.


  • Orientation to American Red Cross
  • Public Affairs Essentials (Online)
  • Introduction to Red Cross Communications
  • Fundamentals of Disaster Public Affairs, National Response (Webinar).
  • Review of Social Media Handbook and Social Media Basics (online)

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