Communications: Social Media Engagement Volunteer

Communications: Social Media Engagement Volunteer

Social engagement volunteers interact with supporters on social platforms, and help to tell the Red Cross story across Facebook, Twitter, YouTube, LinkedIn, Flickr, Instagram, and others.

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Aitkin County,Anoka County,Beltrami County,Benton County,Big Stone County,Blue Earth County,Brown County,Carlton County,Carver County,Cass County,Central Minnesota Chapter,Chippewa County,Chisago County,Clearwater County,Cook County,Cottonwood County,Crow Wing County,Dakota County,Dodge County,Douglas County,Douglas County, WI,Faribault County,Fillmore County,Freeborn County,Goodhue County,Grant County,Hennepin County,Hubbard County,Isanti County,Itasca County,Jackson County,Kanabec County,Kandiyohi County,Koochiching County,Lac qui Parle County,Lake County,Lake of the Woods County,Le Sueur County,Lincoln County,Lyon County,Mahnomen County,Martin County,McLeod County,Meeker County,Mille Lacs County,Morrison County,Mower County,Murray County,Nicollet County,Nobles County,Northern Minnesota Chapter,Olmsted County,Pine County,Pipestone County,Pope County,Ramsey County,Redwood County,Renville County,Rice County,Rock County,Roseau County,Scott County,Sherburne County,Sibley County,Southeast Minnesota Chapter,Southwest Minnesota Chapter,St. Louis County,Stearns County,Steele County,Stevens County,Swift County,Todd County,Traverse County,Twin Cities Area Chapter,Virtual (Region Wide),Wabasha County,Wadena County,Waseca County,Washington County,Watonwan County,Winona County,Wright County,Yellow Medicine County

Key Responsibilities

  • Showcase Red Cross services and program through social posts including photos and videos.
  • Train and encourage Red Cross volunteers and employees to use their personal social accounts to share information about the Red Cross.
  • Respond to mentions and direct messages. Join existing conversations by validating information, correcting misinformation, recognizing partners, and sharing information.
  • Post content on Facebook, Twitter, blogs and the Red Cross Disaster Action Room across the region.
  • Post Red Cross activities to followers from events first-hand
  • Alert leadership to any negative posts
  • Engage with posters talking about any of the Red Cross chapters in the region.

During Disasters:
  • Post relevant information including:
 BEFORE - Preparedness guidance and weather alerts
DURING - Locations of Red Cross services, safety tips, photos of service delivery, how to get/give help
AFTER - How to get/give help, links to service delivery stories.
  • Identify trends & report back to the social engagement team


  • Active on personal social media accounts
  • Experience with managing professional social accounts
  • Willing to make social media accounts public and share with Red Cross teams
  • Regularly check email and have regular Internet access
  • Intermediate to advanced proficiency in using social media sites

Time Commitment

Flexible. Time commitment depends on level of activity and needs of the regional communications department.

Development Opportunities

  • Obtain Red Cross training and networking opportunities
  • Hands-on experience with a professional non-profit organization and staff
  • Opportunity to see work used in community awareness, promotional campaigns, and disaster communications as well as on local social engagement platforms

Length of Appointment

3, 6, or 12 months with a renewable opportunity


Communications, marketing & development staff, Red Cross volunteers, and community partners.


  • Orientation to American Red Cross
  • Public Affairs Essentials (Online)
  • Introduction to Red Cross Communications
  • Fundamentals of Disaster Public Affairs, National Response (Webinar).
  • Review of Social Media Handbook and Social Media Basics (online)

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