Communications: Social Media Engagement Volunteer

Communications: Social Media Engagement Volunteer

Social engagement volunteers interact with supporters on social platforms, and help to tell the Red Cross story across Facebook, Twitter, YouTube, LinkedIn, Flickr, Instagram, and others.

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Locations

Central Minnesota Chapter,Northern Minnesota Chapter,Southeast Minnesota Chapter,Southwest Minnesota Chapter,Twin Cities Area Chapter

Key Responsibilities

• Showcase Red Cross services and program through social posts including photos and videos. 
• Train and encourage Red Cross volunteers and employees to use their personal social accounts to share information about the Red Cross.
• Respond to mentions and direct messages. Join existing conversations by validating information, correcting misinformation, recognizing partners, and sharing information.
• Post content on Facebook, Twitter, blogs and the Red Cross Disaster Action Room across the region.
• Post Red Cross activities to followers from events first-hand
• Alert leadership to any negative posts
• Engage with posters talking about any of the Red Cross chapters in the region.

During Disasters:
• Post relevant information including:
BEFORE - Preparedness guidance and weather alerts
DURING - Locations of Red Cross services, safety tips, photos of service delivery, how to get/give help
AFTER - How to get/give help, links to service delivery stories.
• Identify trends & report back to the social engagement team

Qualifications

• Active on personal social media accounts
• Experience with managing professional social accounts
• Willing to make social media accounts public and share with Red Cross teams
• Regularly check email and have regular Internet access
• Intermediate to advanced proficiency in using social media sites

Time Commitment

Flexible. Time commitment depends on level of activity and needs of the regional communications department.

Development Opportunities

• Obtain Red Cross training and networking opportunities
• Hands-on experience with a professional non-profit organization and staff
• Opportunity to see work used in community awareness, promotional campaigns, and disaster communications as well as on local social engagement platforms

Length of Appointment

3, 6, or 12 months with a renewable opportunity

Relationships

Communications, marketing & development staff, Red Cross volunteers, and community partners.

Training

• Orientation to American Red Cross
• Public Affairs Essentials (Online)
• Introduction to Red Cross Communications
• Fundamentals of Disaster Public Affairs, National Response (Webinar).
• Review of Social Media Handbook and Social Media Basics (online)

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