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COM: Media Relations Volunteer

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COM: Media Relations Volunteer

This position supports the Regional Communications and Public Affairs department. Red Cross Media Relations volunteers are part of a professional volunteer team that develops and delivers the Red Cross story behind-the-scenes, on-camera, in-person and online through media channels, websites, social media feeds and other content platforms.

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Locations

Adams County, ND,Aitkin County, MN,Anoka County, MN,Aurora County, SD,Barnes County, ND,Beadle County, SD,Becker County, MN,Beltrami County, MN,Bennett County, SD,Benson County, ND,Benton County, MN,Big Stone County, MN,Billings County, ND,Blue Earth County, MN,Bon Homme County, SD,Bottineau County, ND,Bowman County, ND,Brookings County, SD,Brown County, MN,Brown County, SD,Brule County, SD,Buffalo County, SD,Burke County, ND,Burleigh County, ND,Butte County, SD,Campbell County, SD,Carlton County, MN,Carver County, MN,Cass County, MN,Cass County, ND,Cavalier County, ND,Charles Mix County, SD,Chippewa County, MN,Chisago County, MN,Clark County, SD,Clay County, MN,Clay County, SD,Clearwater County, MN,Codington County, SD,Cook County, MN,Corson County, SD,Cottonwood County, MN,Crow Wing County, MN,Custer County, SD,Dakota County, MN,Davison County, SD,Day County, SD,Deuel County, SD,Dewey County, SD,Dickey County, ND,Divide County, ND,Dodge County, MN,Douglas County, MN,Douglas County, SD,Douglas County, WI,Dunn County, ND,Eddy County, ND,Edmunds County, SD,Emmons County, ND,Fall River County, SD,Faribault County, MN,Faulk County, SD,Fillmore County, MN,Foster County, ND,Freeborn County, MN,Golden Valley County, ND,Goodhue County, MN,Grand Forks County, ND,Grant County, MN,Grant County, ND,Grant County, SD,Gregory County, SD,Griggs County, ND,Haakon County, SD,Hamlin County, SD,Hand County, SD,Hanson County, SD,Harding County, SD,Hennepin County, MN,Hettinger County, ND,Houston County, MN,Hubbard County, MN,Hughes County, SD,Hutchinson County, SD,Hyde County, SD,Isanti County, MN,Itasca County, MN,Jackson County, MN,Jackson County, SD,Jerauld County, SD,Jones County, SD,Kanabec County, MN,Kandiyohi County, MN,Kidder County, ND,Kingsbury County, SD,Kittson County, MN,Koochiching County, MN,Lac qui Parle County, MN,Lake County, MN,Lake County, SD,Lake of the Woods County, MN,LaMoure County, ND,Lawrence County, SD,Le Sueur County, MN,Lincoln County, MN,Lincoln County, SD,Logan County, ND,Lyman County, SD,Lyon County, MN,Mahnomen County, MN,Marshall County, MN,Marshall County, SD,Martin County, MN,McCook County, SD,McHenry County, ND,McIntosh County, ND,McKenzie County, ND,McLean County, ND,McLeod County, MN,McPherson County, SD,Meade County, SD,Meeker County, MN,Mellette County, SD,Mercer County, ND,Mille Lacs County, MN,Miner County, SD,Minnehaha County, SD,Moody County, SD,Morrison County, MN,Morton County, ND,Mountrail County, ND,Mower County, MN,Murray County, MN,Nelson County, ND,Nicollet County, MN,Nobles County, MN,Norman County, ND,Oglala Lakota County, SD,Oliver County, ND,Olmsted County, MN,Otter Tail County, MN,Pembina County, ND,Pennington County, MN,Pennington County, SD,Perkins County, SD,Pierce County, ND,Pine County, MN,Pipestone County, MN,Polk County, MN,Pope County, MN,Potter County, SD,Ramsey County, MN,Ramsey County, ND,Ransom County, ND,Red Lake County, MN,Redwood County, MN,Renville County, MN,Renville County, ND,Rice County, MN,Richland County, ND,Roberts County, SD,Rock County, MN,Rolette County, ND,Roseau County, MN,Sanborn County, SD,Sargent County, ND,Scott County, MN,Sherburne County, MN,Sheridan County, ND,Sibley County, MN,Sioux County, ND,Slope County, ND,Spink County, SD,St. Louis County, MN,Stanley County, SD,Stark County, ND,Stearns County, MN,Steele County, MN,Steele County, ND,Stevens County, MN,Stutsman County, ND,Sully County, SD,Swift County, MN,Todd County, MN,Todd County, SD,Towner County, ND,Traill County, ND,Traverse County, MN,Tripp County, SD,Turner County, SD,Wabasha County, MN,Wadena County, MN,Walsh County, ND,Walworth County, SD,Ward County, ND,Waseca County, MN,Washington County, MN,Watonwan County, MN,Wells County, ND,Wilkin County, MN,Williams County, ND,Winona County, MN,Wright County, MN,Yankton County, SD,Yellow Medicine County, MN,Ziebach County, SD

Key Responsibilities

  • Be on call during shifts to vet and assess media inquires, share information on smaller incidents, and notify leadership of need to scale up response.
  • Serve as media spokesperson for local news outlets in person, over the phone or through Skype interviews.
  • Work with chapter and regional leadership to write and pitch local stories to local media.
  • Showcase Red Cross services and programs through earned media outreach at events, training, interviews, etc.
  • Write and distribute media advisories and press releases.
  • Maintain list of subject matter experts to speak with media.
  • Maintain media log of queries, interviews and news stories.
  • Create and maintain media lists.
  • Protect the reputation of the Red Cross by identifying and assessing potential for harm to Red Cross brand, misinformation or information gaps. Work with communications management to develop a strategic approach  

Qualifications

  • Media relations education and/or experience
  • Background in Red Cross response (training provided), branding & messaging
  • Submission of a portfolio of news releases, video clips of on-camera work or equivalent work samples
  • Willingness to comply with current public health and Red Cross  policies

Time Commitment

Flexible.  Weekly/monthly time commitment depends on needs of the regional communications department.

Development Opportunities

  • Obtain Red Cross training and networking opportunities
  • Hands-on experience with a professional non-profit organization and staff
  • Opportunity to see work viewed by the public, promotional campaigns, and disaster communications

Length of Appointment

12 months with a renewable opportunity

Relationships

Communications, marketing and development staff, Red Cross volunteers, and community partners.

Training

  • Orientation to the American Red Cross
  • Public Affairs Essentials (Online)
  • Introduction to Red Cross Communications
  • Fundamentals of Disaster Public Affairs, National Response (Webinar) (Recommended)
  • Social Media Basics (Recommended)

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