NHQ:COMM - Media Relations - Reporting Volunteer

NHQ:COMM - Media Relations - Reporting Volunteer

This position supports the National Headquarters (NHQ) Communications (COMM) team. Media Reporting Volunteers support the National Headquarters (NHQ) Media Relations team in monitoring national and local Red Cross U.S. media coverage and maintaining updated media outreach lists. This role is integral in highlighting the work of communicators across the country to leadership by compiling key media clips to include in newsletters and producing monthly reports. Media Reporting Volunteers help to keep track of media relationships and maintain updated outreach lists for national media pitching. This position also supports reputation management by flagging negative stories for the organization. This is a remote (volunteer-from-home) opportunity.

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Key Responsibilities

  • Use the media monitoring system Cision/TrendKite to identify key news clips with mentions of the Red Cross to share in organization-wide newsletters.
  • Compile a monthly media report with analytics from our media monitoring platform, key top stories of the month, and analysis of media trends for c-suite executives.
  • Update media lists in Cision based on recent reporter interactions.
  • Flag negative articles for the NHQ Media Team to help maintain the positive reputation of the American Red Cross.
  • Optional: Sign up for daytime or after-hours shifts answering the national media line. 


  • Previous experience working in public relations, journalism, media relations, communications, marketing or media monitoring/analytics, Required.
  • Strong understanding of the news cycle and good news judgement, Required.
  • Familiarity with national media outlets, Required.
  • Eager to learn a new media monitoring platform, Required.
  • Experience working in a media monitoring platform like Cision, Meltwater or TrendKite, Preferred.
  • Proficiency in Microsoft Office Suite products, particularly Word, Excel and PowerPoint, Required.
  • Prior experience with American Red Cross communications or public affairs is a plus, but not required.
  • Interest in monitoring media coverage, compiling reports and updating media lists, Required. 


  • Will provide training in Cision/TrendKite media monitoring and reporter database as part of onboarding.
  • Will provide training in selecting top media hits, providing analysis of coverage and identifying negative articles as part of onboarding. 

Development Opportunities

  • Networking opportunities with the NHQ Media Relations team, and greater communications team.
  • Access to Red Cross communications trainings and experience in top media monitoring platforms.
  • Opportunities for growth into additional media reporting and analysis-related projects.
  • Opportunities to build media lists and identify reporters to pitch national media stories to.
  • Opportunities for media relations volunteer leadership positions available. 

Length of Appointment

6-month commitment; renewable

Time Commitment

3-5 hours per week. (Must have at least 30 minutes per week available during business hours for weekly check in meeting.)

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