NHQ:COMM - Media Relations - Media Analyst Volunteer

NHQ:COMM - Media Relations - Media Analyst Volunteer

This position supports the National Headquarters (NHQ) Communications (COMM) team. The Media Analyst Volunteer supports the National Headquarters (NHQ) Media Relations team in identifying trends in national and local Red Cross U.S. media coverage. This role is integral in providing better insight into successful media outreach strategies by analyzing year-over-year coverage for the entire organization, specific lines of service and campaigns. This is a remote (volunteer-from-home) opportunity.

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Locations

Field: 24/7 On-Call Local Disaster Response,Field: Disaster Response Territory 1 - North LA County,Field: Disaster Response Territory 2 - North East LA County,Field: Disaster Response Territory 3 - West LA County,Field: Disaster Response Territory 4 - South East LA County,Field: Disaster Response Territory 5 - Central East LA County,Field: Mobile Blood Drive District - East,Field: Mobile Blood Drive District - Metro,Field: Mobile Blood Drive District - South,Field: Mobile Blood Drive District - West and North,Field: Response Operation / Deployment,Field: Variable throughout LA County,PrepareSoCal Campaign Community T1: Antelope Valley area,PrepareSoCal Campaign Community T1: Pacoima area,PrepareSoCal Campaign Community T1: San Fernando area,PrepareSoCal Campaign Community T1: Sylmar area,PrepareSoCal Campaign Community T1: Van Nuys area,PrepareSoCal Campaign Community T2: Baldwin Park area,PrepareSoCal Campaign Community T2: El Monte area,PrepareSoCal Campaign Community T2: Pomona area,PrepareSoCal Campaign Community T2: Rosemead area,PrepareSoCal Campaign Community T2: South El Monte Area,PrepareSoCal Campaign Community T2: South San Gabriel Area,PrepareSoCal Campaign Community T3: East Hollywood area,PrepareSoCal Campaign Community T3: Koreatown area,PrepareSoCal Campaign Community T3: South LA area,PrepareSoCal Campaign Community T3: Westlake/Pico Union area,PrepareSoCal Campaign Community T4: Compton area,PrepareSoCal Campaign Community T4: East Compton area,PrepareSoCal Campaign Community T4: Hawaiian Gardens area,PrepareSoCal Campaign Community T4: Paramount area,PrepareSoCal Campaign Community T4: Wilmington area,PrepareSoCal Campaign Community T5: Bell area,PrepareSoCal Campaign Community T5: Bell Gardens area,PrepareSoCal Campaign Community T5: Boyle Heights area,PrepareSoCal Campaign Community T5: Cudahy area,PrepareSoCal Campaign Community T5: DTLA area,PrepareSoCal Campaign Community T5: East LA area,PrepareSoCal Campaign Community T5: East Whittier area,PrepareSoCal Campaign Community T5: Echo Park area,PrepareSoCal Campaign Community T5: Huntington Park area,PrepareSoCal Campaign Community T5: Montebello area,PrepareSoCal Campaign Community T5: Pico Rivera area,PrepareSoCal Campaign Community T5: South Gate area,PrepareSoCal Campaign Community T5: Walnut Park area,Red Cross HQ: DTLA - Humanitarian Services,Red Cross HQ: Pomona - Biomedical Services,Red Cross Office T1: Glendale,Red Cross Office T1: Palmdale,Red Cross Office T1: Woodland Hills,Red Cross Office T2: Arcadia,Red Cross Office T2: Pasadena,Red Cross Office T3: Culver City,Red Cross Office T3: Santa Monica,Red Cross Office T4: Long Beach,Red Cross Office T4: Torrance,Red Cross Office T5: Commerce,Red Cross Warehouse T2: Pomona,Red Cross Warehouse T3: Culver City,Red Cross Warehouse T5: Bell,Remote/Virtual Volunteer Opportunity,US Military Base: Edwards Air Force Base,US Military Base: Los Angeles Air Force Base,US Veterans Affairs: Long Beach VA Medical Center,US Veterans Affairs: West Los Angeles VA Medical Center,Youth Corps T1: Glendale Youth Corps,Youth Corps T1: San Fernando Valley Youth Corps,Youth Corps T1: Santa Clarita Youth Corps,Youth Corps T2: Arcadia Youth Corps,Youth Corps T2: Claremont-Pomona Youth Corps,Youth Corps T2: Pasadena Youth Corps,Youth Corps T3: West LA Youth Corps,Youth Corps T4: Long Beach Youth Corps,Youth Corps T4: South Bay Youth Corps,Youth Corps T5: Commerce Youth Corps,Youth Corps: Red Cross College Corps,Youth Leadership Development Camp: Pilgrim Pines

Key Responsibilities

  • Use the media monitoring system Cision/TrendKite to compare Red Cross media coverage year-over-year.
  • Compile an end-of-year analysis report to showcase the most popular topics in the media and spikes in coverage.
  • Identify trends and comparisons in line of service and campaign-specific media coverage. 

Qualifications

  • Previous experience working in media, social media or communications analytics, Required.
  • Familiarity with national media outlets, Required.
  • Eager to learn a new media monitoring platform, Required.
  • Experience working in a media monitoring platform like Cision, Meltwater or TrendKite, Preferred
  • Proficiency in Microsoft Office Suite products, particularly Word, Excel and PowerPoint, Required.
  • Interest in diving into organizational media coverage and performing analysis, Required 

Training

Will provide training in Cision/TrendKite media monitoring and as part of onboarding.

Development Opportunities

  • Networking opportunities with the NHQ Media Relations team, and greater communications team.
  • Opportunity to learn top media monitoring programs.
  • Opportunities for growth into additional media analysis-related projects. 

Length of Appointment

6-month commitment; renewable

Time Commitment

Approximately 20 hours per month. (Must be available during business hours for a weekly check in and the rest of the work can be done on a flexible schedule.)

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