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NHQ:COMM - Media Relations - Media Analyst Volunteer

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NHQ:COMM - Media Relations - Media Analyst Volunteer

This position supports the National Headquarters (NHQ) Communications (COMM) team. This is a 100% remote (volunteer-from-home) opportunity. The Media Analyst Volunteer supports the NHQ Media Relations team in identifying trends in national and local Red Cross U.S. media coverage. This role is integral in providing better insight into successful media outreach strategies by analyzing coverage for the entire organization during specific time periods while focusing on specific lines of service and campaigns.

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Locations

Remote/Virtual Volunteer Opportunity

Key Responsibilities

  • Use the media monitoring system Cision to compare Red Cross media coverage year-over-year, month-over-month and other periods of time.
  • Compile analysis reports to showcase the most popular topics in the media and spikes in coverage over specific periods of time.
  • Identify trends and comparisons in line of service and campaign-specific media coverage.
  • Research reporters who cover areas that would be of interest to the Red Cross.
  • Recommend newsworthy opportunities to pitch stories based on media trends.

Qualifications

Required:

  • Previous professional experience working in media, social media or communications analytics
  • Familiarity with national media outlets
  • Eager to learn a new media monitoring platform
  • Proficiency in Microsoft Office Suite products, particularly Word, Excel and PowerPoint
  • Interest in diving into organizational media coverage and performing analysis
  • Willingness to comply with current public health and Red Cross policies 

Preferred:

  • Experience working in a media monitoring platform like Cision, Meltwater or Critical Mention

Training

Will provide training in Cision media monitoring and as part of onboarding.

Development Opportunities

  • Networking opportunities with the NHQ Media Relations team, and greater communications team.
  • Opportunity to learn top media monitoring programs.
  • Opportunities for growth into additional media analysis-related projects.

Length of Appointment

At least 6-month commitment; renewable

Time Commitment

Approximately 20 hours per month. (Must be available during business hours, 9am to 5 pm ET, for a weekly check in and the rest of the work can be done on a flexible schedule.)

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