Volunteer Opportunities

Key Responsibilities

Steady state social media responsibilities may include:

• Monitoring for and engaging with any social media posts mentioning the Red Cross
• Searching for and thanking financial and blood donors
• Replying to people who have Red Cross-related questions or who are looking for health and safety courses
• Alerting leadership to any negative posts that may pose a significant reputational risk to the organization
• After advanced training, becoming a Digital Lead to other digital volunteers

 

Operational State social media responsibilities may include: 

• Sharing information and correcting misinformation about Red Cross disaster response
• Connecting people who are seeking help with proper community resources
• Providing emotional support to followers during disasters
• Identifying trends and reporting back to the NHQ Social Engagement Team
• Supporting regional social media accounts, if necessary.
• With advanced training, positioned as the Digital Lead for large-scale disasters and supporting the operation on a national level.

Qualifications

• Reliable access to resources needed to volunteer 100% virtually
• Degree, professional experience, or volunteer experience in Communications/Public Relations, required
• Currently active on personal social media accounts, particularly on Facebook and Twitter, required
• Willing to utilize personal social media accounts to share Red Cross messaging and engage with others on the platforms, required
• Regularly check email and have regular internet access, required
• Intermediate to advanced proficiency in using social media sites, required
• Interest in helping spread the Red Cross mission and in helping others on social media, required
• Experience using social media content management tools such as Hootsuite, Tweetdeck, Sprout Social or Social Studio, preferred
• Knowledge of social media monitoring and developing social care responses during a crisis, preferred
• Willingness to comply with current public health and Red Cross policies

Training

Required

• New Employee and Volunteer Orientation (NEVO)
• Public Affairs Essentials (Online)
• Fundamentals of Disaster Public Affairs, National Response (Online)
• Communication School House Sessions available on the Exchange.
  • Social Media Best Practices
  • Social Media Doctrine Bulletin Overview
  • Disaster Social Media Strategy: An Overview

 

 Recommended

• One-Take Video 
• Psychological First Aid
• COVID-19 Public Affairs Training Overview (available on the Exchange)