NHQ:COMM - Communications Digital Volunteer (Monthly)

NHQ:COMM - Communications Digital Volunteer (Monthly)

This position supports the National Headquarters (NHQ) Communications (COMM) department, specifically the Social Engagement Team. This is a remote (volunteer-from-home) opportunity. Communications Digital Volunteers use their social media skillset to help maintain and amplify the Red Cross message during steady and operational states. They also help community members, on social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Digital Volunteers are trained to help with tasks like social care, social monitoring and content creation and are asked to post from their personal social media accounts. During large disasters, these volunteers assist the Social Engagement team by monitoring online conversations about the Red Cross, providing resources to disaster-affected people and reporting on any Red Cross-related concerns in the community.

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Key Responsibilities

Steady state social media responsibilities may include:

  • Monitoring for and engaging with any social media posts mentioning the Red Cross
  • Searching for and thanking financial and blood donors
  • Replying to people who have Red Cross-related questions or who are looking for health and safety courses
  • Alerting leadership to any negative posts that may pose a significant reputational risk to the organization
  • After advanced training, becoming a Digital Lead to other digital volunteers

 

Operational State social media responsibilities may include: 

  • Sharing information and correcting misinformation about Red Cross disaster response
  • Connecting people who are seeking help with proper community resources
  • Providing emotional support to followers during disasters
  • Identifying trends and reporting back to the NHQ Social Engagement Team
  • Supporting regional social media accounts, if necessary.
  • With advanced training, positioned as the Digital Lead for large-scale disasters and supporting the operation on a national level.

Qualifications

  • Degree, professional experience, or volunteer experience in Communications/Public Relations, required
  • Currently active on personal social media accounts, particularly on Facebook and Twitter, required
  • Willing to utilize personal social media accounts to share Red Cross messaging and engage with others on the platforms, required
  • Regularly check email and have regular internet access, required
  • Intermediate to advanced proficiency in using social media sites, required
  • Interest in helping spread the Red Cross mission and in helping others on social media, required
  • Experience using social media content management tools such as Hootsuite, Tweetdeck, Sprout Social or Social Studio, preferred
  • Knowledge of social media monitoring and developing social care responses during a crisis, preferred

Training

Required

  • New Employee and Volunteer Orientation (NEVO)
  • Public Affairs Essentials (Online)
  • Fundamentals of Disaster Public Affairs, National Response (Online)
  • Communication School House Sessions available on the Exchange.
    • Social Media Best Practices
    • Social Media Doctrine Bulletin Overview
    • Disaster Social Media Strategy: An Overview

 

 Recommended

  • One-Take Video 
  • Psychological First Aid
  • COVID-19 Public Affairs Training Overview (available on the Exchange)

Development Opportunities

  • Learn more about social customer care
  • Become intimately familiar with Red Cross Public Affairs messaging 

Length of Appointment

One year commitment; renewable

Time Commitment

Digital Volunteers are required to complete at least one 3-hour shift per month (which can be chosen based on their schedule) as well as required to respond to at least one Level 5 disaster per year.

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