Communications: Media Relations Volunteer
Communications: Media Relations Volunteer
This position supports the Regional Communications and Public Affairs department. Red Cross Media Relations volunteers are part of a professional volunteer team that develops and delivers the Red Cross story behind-the-scenes, on-camera, in-person and online through media channels, websites, social media feeds and other content platforms.
Apply NowLocations
Remote/Virtual Volunteer Opportunity
Key Responsibilities
- Be on call during shifts to vet and assess media inquires, share information on smaller incidents, and notify leadership of need to scale up response.
- Serve as media spokesperson for local news outlets in person, over the phone or through Skype interviews.
- Work with chapter and regional leadership to write and pitch local stories to local media.
- Showcase Red Cross services and programs through earned media outreach at events, training, interviews, etc.
- Write and distribute media advisories and press releases.
- Maintain list of subject matter experts to speak with media.
- Maintain media log of queries, interviews and news stories.
- Create and maintain media lists.
- Protect the reputation of the Red Cross by identifying and assessing potential for harm to Red Cross brand, misinformation or information gaps. Work with communications management to develop a strategic approach
Relationships
Communications, marketing and development staff, Red Cross volunteers, and community partners.
Development Opportunities
- Obtain Red Cross training and networking opportunities
- Hands-on experience with a professional non-profit organization and staff
- Opportunity to see work viewed by the public, promotional campaigns, and disaster communications
Qualifications
- Media relations education and/or experience
- Background in Red Cross response (training provided), branding & messaging
- Submission of a portfolio of news releases, video clips of on-camera work or equivalent work samples
- Willingness to comply with current public health and Red Cross policies
Training
- Orientation to the American Red Cross
- Public Affairs Essentials (Online)
- Introduction to Red Cross Communications
- Fundamentals of Disaster Public Affairs, National Response (Webinar) (Recommended)
- Social Media Basics (Recommended)