Communications: Social Engagement Volunteer - Virtual

Communications: Social Engagement Volunteer - Virtual

To engage supporters, partners, volunteers and donors in the work of the American Red Cross of Massachusetts.

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Locations

Remote / Virtual Volunteer Opportunity

Key Responsibilities

• Showcase Red Cross services and program through social posts including photos and videos. 
• Train and encourage Red Cross volunteers and employees to use their personal social accounts to share information about the Red Cross.
• Respond to mentions and direct messages. Join existing conversations by validating information, correcting misinformation, recognizing partners, and sharing information.
• Post content on Facebook, Twitter, blogs and the Red Cross Disaster Action Room across the region.
• Post Red Cross activities to followers from events first-hand
• Alert leadership to any negative posts
• Engage with posters talking about any of the Red Cross chapters in the region.

During Disasters:
• Post relevant information including:
BEFORE - Preparedness guidance and weather alerts
DURING - Either on-location or remotely: post info on Red Cross resources, safety tips, photos of service delivery, how to get/give help
AFTER - How to get/give help, links to service delivery stories.
• Identify trends & report back to the social engagement team

Qualifications

• Active on personal social media accounts
• Experience with managing professional social accounts
• Willing to make social media accounts public and share with Red Cross teams
• Regularly check email and have regular Internet access
• Must have intermediate to advanced proficiency in using social media sites

Time Commitment

Social media volunteers can sign up for disaster cycle services shifts or work independently. Time commitment is flexible but requires a minimum of four shifts per month.

Development Opportunities

• Obtain Red Cross training and networking opportunities
• Hands-on experience with a professional non-profit organization and staff
• Opportunity to see work used in community awareness, promotional campaigns, and disaster communications as well as on local social engagement platforms
• Interact with a highly motivated, fun and creative team

Length of Appointment

6, or 12 months with a renewable opportunity

Relationships

Communications, marketing & development staff, Red Cross volunteers, and community partners.

Training

• Orientation to American Red Cross
• Public Affairs Essentials (Online)
• Introduction to Red Cross Communications
• Fundamentals of Disaster Public Affairs, National Response (Webinar).
• Review of Social Media Handbook and Social Media Basics (online)
• Hands on (in office to begin)


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