Volunteer Opportunities

Key Responsibilities

Showcase Red Cross services and program through social posts including photos and videos.

• Train and encourage Red Cross volunteers and employees to use their personal social accounts to share information about the Red Cross.
• Respond to mentions and direct messages. Join existing conversations by validating information, correcting misinformation, recognizing partners, and sharing information.
• Post content on Facebook, Twitter, blog, and the Red Cross Disaster Action Room across the region.
• Post Red Cross activities to followers from events first-hand
• Alert leadership to any negative posts
• Engage with posters talking about any of the Red Cross chapters in the region.

 

During Disasters:

• Post relevant information including:

     BEFORE - Preparedness guidance and weather alerts

     DURING - Locations of Red Cross services, safety tips, photos of service delivery, how to get/give help

     AFTER - How to get/give help, links to service delivery stories.

• Identify trends & report back to the social engagement team

Qualifications

• Active on personal social media accounts
• Experience with managing professional social accounts
• Willing to make social media accounts public and share with Red Cross teams
• Regularly check email and have regular Internet access
• Intermediate to advanced proficiency in using social media sites
• Willingness to comply with current public health and Red Cross  policies

Training

• Orientation to American Red Cross
• Public Affairs Essentials (Online)
• Introduction to Red Cross Communications
• Fundamentals of Disaster Public Affairs, National Response (Webinar).
• Review of Social Media Handbook and Social Media Basics (online)